IS Atlas
ms·1975년 11월 1일

Exceptional Paper—Probability Encoding in Decision Analysis

Carl Spetzler, Carl-Axel S. Staël von Holstein

Management Science

664
피인용
15.7
FWCI
25
IS/마케팅/OM 탑저널 피인용
13
IS/마케팅/OM 탑저널 참고문헌
01Abstract

This paper presents the present philosophy and practice used in probability encoding by the Decision Analysis Group at Stanford Research Institute. Probability encoding, the process of extracting and quantifying individual judgment about uncertain quantities, is one of the major functions required in the performance of decision analysis. The paper discusses the setting of the encoding process, including the use of sensitivity analyses to identify crucial state variables for which extensive encoding procedures are appropriate. The importance of balancing modeling and encoding techniques is emphasized and examples of biases and unconscious modes of judgment are reviewed. A variety of encoding methods are presented and their applicability is discussed. The authors recommend and describe a structured interview process that utilizes a trained interviewer and a number of techniques designed to reduce biases and aid in the quantification of judgment.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보