IS Atlas
ms·1964년 12월 1일

Planning, Anticipating and Managing

Harold F. Smiddy

Management Science

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IS/마케팅/OM 탑저널 피인용
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IS/마케팅/OM 탑저널 참고문헌
01Abstract

In the perhaps naive belief that a keynoter has some responsibility to live up to his program billing—in this situation the aim to explore “newer and somewhat more advanced ideas” about corporate planning—I wish to place a definitely radical proposition before TIMS members at this time. The proposition is that the work of many of the most devoted and vocal “corporate planners” rests today on a fundamentally false bottom—namely, an assumption that our current large corporate entities represent a “highly developed” stage in the evolution of business enterprises. I suspect our successors, with 20/20 hindsight, will wonder how we ever missed sensing that—measured against the potentials inherent in them—our modern corporations constitute the most challenging underdeveloped communities of our complex modern World. Management Technology, ISSN 0542-4917, was published as a separate journal from 1960 to 1964. In 1965 it was merged into Management Science.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보