IS Atlas
ms·1992년 4월 1일

Signals and Choices in a Competitive Interaction: The Role of Moves and Messages

Marian Chapman Moore

Management Science

57
피인용
7.0
FWCI
1
IS/마케팅/OM 탑저널 피인용
23
IS/마케팅/OM 탑저널 참고문헌
01Abstract

This study examines the effect of signals from a competitor on the decisions of managers in a situation of strategic interdependence. The context is a multi-period pricing simulation and the payoffs are structured in accordance with a Prisoner's Dilemma. The signals consist of messages from the competitor and observations of the pricing decisions made by the competitor. The managers' responses to particular types of signals and particular combinations of moves and messages change over the course of the simulation. Suggestions for future research on competitive signaling are offered.

02연구 흐름

불러오는 중…

03비슷한 논문

불러오는 중…

04이후 연구

불러오는 중…

05선행 연구

불러오는 중…

06서지 정보