Foreword: Special Issue on Retail Operations

This article draws on my field research in the retailing industry to identify the operational challenges faced by retailers and the relevance of those challenges to senior retail managers and researchers in operations management. It summarizes areas of research in retail operations that have evolved recently and are likely to be important in the future.

• 저널Production and Operations Management · 22(4) · 755–757
• 토픽Consumer Retail Behavior Studies · Marketing
• DOI10.1111/poms.12014
• 저자Marshall L. Fisher