IS Atlas
ms·1987년 7월 1일

Discounted and Per Unit Costs of Product Warranty

John W. Mamer

Management Science

78
피인용
9.0
FWCI
4
IS/마케팅/OM 탑저널 피인용
9
IS/마케팅/OM 탑저널 참고문헌
01Abstract

This paper proposes a detailed model of the costs and benefits to producers and consumers of product warranty. Three common types of product warranty contract are considered. In addition, we explicitly allow for randomness in consumer repurchase behavior and for the possibility of an independent damage process acting on products sold under warranty. The cost criteria considered are discounted costs (profits) and per unit costs (and profits). The model is used to analyze the trade-off between warranty and quality control, and to illustrate the sensitivity of warranty costs to environmental variables.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보