IS Atlas
ms·1979년 3월 1일

The Strategic Role of Information on the Demand Function in an Oligopolistic Market

Jean‐Pierre Ponssard

Management Science

68
피인용
0.7
FWCI
1
IS/마케팅/OM 탑저널 피인용
8
IS/마케팅/OM 탑저널 참고문헌
01Abstract

This paper investigates the incentives for cooperation in market surveys among competitive firms. The analysis relies on a game theoretic model. The main conclusion is that the value of information in a competitive market exhibits a sharp decrease as the number of firms that share the information increases. Thus, the advantage obtained through sharing the cost of a market survey may be upset by the loss due to the spreading of information among the competitors. The consumer's point of view is also studied showing that market surveys are advantageous in terms of consumer surplus, a usual indicator of the consumer's satisfaction.

02연구 흐름

불러오는 중…

03비슷한 논문

불러오는 중…

04이후 연구

불러오는 중…

05선행 연구

불러오는 중…

06서지 정보