IS Atlas
ms·1999년 10월 1일

Note: Optimal Ordering Decisions with Uncertain Cost and Demand Forecast Updating

Haresh Gurnani, Christopher S. Tang

Management Science

263
피인용
2.8
FWCI
21
IS/마케팅/OM 탑저널 피인용
15
IS/마케팅/OM 탑저널 참고문헌
01Abstract

We determine the optimal ordering policy for a retailer who has two instants to order a seasonal product from a manufacturer prior to a single selling season. While the demand is uncertain, the retailer can improve the forecast by utilizing the market signals observed between the first and second instants. However, because of the nature of the manufacturing environment, the unit cost at the second instant is uncertain and could be higher (or lower) than the unit cost at the first instant. To determine the profit-maximizing ordering strategies at both instants, the retailer has to evaluate the trade-off between a more accurate forecast and a potentially higher unit cost at the second instant. We present a nested newsvendor model for determining the optimal order quantity at each instant and characterize the conditions under which it is optimal for the retailer to delay its order until the second instant.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보