Introduction to the <i>Journal of Marketing Research</i> Special Issue on Neuroscience and Marketing

An introduction is presented in which the editor discusses various reports within the issue on topics including the use of neuroscience methods in marketing research, the use of electroencephalography in making predictions about product choices, and the efficacy of neurophysiological and behavioral methods in determining consumer responses to advertisements.

• 저널Journal of Marketing Research · 52(4) · 423–426
• 토픽Consumer Behavior in Brand Consumption and Identification · Marketing
• DOI10.1509/0022-2437-52.4.423
• 저자Colin F. Camerer, Carolyn Yoon