IS Atlas
ms·2013년 1월 29일

Does Pooling Purchases Lead to Higher Profits?

Bin Hu, Izak Duenyas, Damian R. Beil

Management Science

23
피인용
3.8
FWCI
9
IS/마케팅/OM 탑저널 피인용
14
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Consider two buyers facing uncertain demands who need to purchase a common critical component from a powerful sole-source supplier. If the two buyers pool their demands and purchase from the supplier as a single entity, will they necessarily earn higher profits than purchasing separately? We show that when a powerful supplier extracts profits from the buyers through optimal contract design, the demand variability reduction achieved by pooling can harm the buyers because it makes extracting profits easier for the supplier. We characterize cases when pooling is disadvantageous and also provide insights into when it is still advantageous. Our result is in contrast to the case where the price of the component is exogenous (typically assumed in most of the pooling literature), in which case pooling demands is always beneficial for the buyers. This paper was accepted by Yossi Aviv, operations management.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보