IS Atlas
ms·2000년 5월 1일

A Continuous-Time Yield Management Model with Multiple Prices and Reversible Price Changes

Youyi Feng, Baichun Xiao

Management Science

183
피인용
3.9
FWCI
8
IS/마케팅/OM 탑저널 피인용
21
IS/마케팅/OM 탑저널 참고문헌
01Abstract

This article studies a continuous-time yield management model in which reversible price changes are allowed. We assume that perishable assets are offered at a set of discrete price levels. Demand at each level is a Poisson process. To maximize the expected revenue, management controls the price dynamically as sales evolve. We show that a subset of these prices that form a concave envelope is potentially optimal. We formulate the problem into an intensity control model and derive the optimal solution in closed form. Properties of the optimal solution and their policy implementations are discussed. Numerical examples are provided.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보