IS Atlas
ms·1987년 8월 1일

Does Cheaper, Faster, or Better Imply Sooner in the Timing of Innovation Decisions?

Steven A. Lippman, Kevin F. McCardle

Management Science

36
피인용
1.7
FWCI
2
IS/마케팅/OM 탑저널 피인용
9
IS/마케팅/OM 탑저널 참고문헌
01Abstract

A common myth/conception, based upon the notion of increasing returns to scale in R&D activity, is that large firms account for a disproportionate share of innovations. In this paper we consider three types of informational returns to scale (cheaper, faster, and better) and examine the impact of each on the timing of the firm's innovation decision. Contrary to popular conception, the decision is made later when information is cheaper, and the change in timing is unsignable in the case of faster arrival of information. Only more accurate (better) information leads to earlier decisions.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보