IS Atlas
ms·2011년 7월 16일

Demand Forecasting Behavior: System Neglect and Change Detection

Mirko Kremer, Brent Moritz, Enno Siemsen

Management Science

146
피인용
8.0
FWCI
36
IS/마케팅/OM 탑저널 피인용
73
IS/마케팅/OM 탑저널 참고문헌
01Abstract

We analyze how individuals make forecasts based on time-series data. Using a controlled laboratory experiment, we find that forecasting behavior systematically deviates from normative predictions: Forecasters overreact to forecast errors in relatively stable environments, but underreact to errors in relatively unstable environments. The performance loss that is due to such systematic judgment biases is larger in stable than in unstable environments. This paper was accepted by Martin Lariviere, operations management.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보