Airline Seat Share: A Study in False Optimization
Seymour D. Barcun, Peter Jeming
Management Science
- 주제항공 수익관리 · 온라인시장
An interactive model is developed which correctly predicts the problems faced by the airline industry today. The function of the model is to simulate the decision making process of determining the number of seats (and therefore planes) a competitor will fly in a given “market.” (A market is a city pair, e.g., the Washington-Chicago market.) This model of competition in a regulated industry considers the interaction of seat share, market share and profitability as major determinants of policy. Simulated data is presented for three cases in a two-competitor market. Case 1 supposes this model is used to determine policy only by one airline. Case 2 assumes the model is used by both competitors, but neither will fly a market if losses are encountered. Case 3 assumes that the model is used by both competitors, and losses will be taken to insure a favorable market share for future profitability.
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- 저널Management Science · 20(2) · 146–153
- 토픽Aviation Industry Analysis and Trends · General Economics, Econometrics and Finance
- DOI10.1287/mnsc.20.2.146
- 저자Seymour D. Barcun, Peter Jeming