IS Atlas
ms·2005년 7월 1일

Pricing Diagnostic Information

Ashish Arora, Andréa Fosfuri

Management Science

35
피인용
2.5
FWCI
7
IS/마케팅/OM 탑저널 피인용
21
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Diagnostic information allows an agent to predict the state of nature about the success of an investment project better than the prior. We analyze the optimal pricing scheme for selling diagnostic information to buyers with different, privately known, ex ante success probability. Investment costs and returns of successful projects are assumed to be the same for all buyers. The value of diagnostic information is the difference in expected payoffs with and without it, and we show that the willingness to pay for diagnostic information is nonmonotonic in the ex ante success probability. When the information seller can offer only one quality level, and negative payments are not allowed, we find that the optimal menu of (linear) contracts is remarkably simple. A pure royalty is offered to buyers with low ex ante success probability, and a pure fixed fee is offered to buyers with high ex ante success probability.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보