Reply to “A Comment on ‘Price-Endings When Prices Signal Quality’”

Although the comment provides some additional insight, it in no way diminishes the contribution of the original paper. That paper is the first and only theoretical explanation for why firms behave as though they use round prices to signal quality. Further, the paper provides empirical evidence in support of this explanation.

• 저널Management Science · 49(12) · 1759–1760
• 토픽Economic theories and models · Economics and Econometrics
• DOI10.1287/mnsc.49.12.1759.25114
• 저자Mark Stiving