Commentaries and Reply to “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act” by Christine Moorman, Rosellina Ferraro, and Joel Huber

This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. [Moorman C, Ferraro R, Huber J (2012) Unintended nutrition consequences: Firm responses to the Nutrition Labeling and Education Act. Marketing Sci. 31(5):717–737].

• 저널Marketing Science · 31(5) · 738–755
• 토픽Consumer Attitudes and Food Labeling · Public Health, Environmental and Occupational Health
• DOI10.1287/mksc.1120.0733
• 저자