Managing Consumer Deliberations in a Decentralized Distribution Channel

A manufacturer may manage consumer deliberation decision through the wholesale price, consumer empowerment, and product qualities.

• 저널Marketing Science · 38(1) · 170–190
• 토픽Supply Chain and Inventory Management · Management Information Systems
• DOI10.1287/mksc.2018.1120
• 저자Xi Li, Yanzhi Li, Mengze Shi