Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition

Recent public backlash to corporate experimentation was likely caused by the policies the experiments contained rather than a more general “experiment aversion.”

• 저널Marketing Science · 39(6) · 1092–1104
• 토픽Climate Change Communication and Perception · Sociology and Political Science
• DOI10.1287/mksc.2019.1166
• 저자Robert Mislavsky, Berkeley J. Dietvorst, Uri Simonsohn