Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry

We show that a horizontal merger can have differential price effects on customer segments depending on their supplier switching costs.

• 저널Marketing Science · 39(1) · 52–70
• 토픽Merger and Competition Analysis · Economics and Econometrics
• DOI10.1287/mksc.2018.1103
• 저자Ali Umut Guler, Kanishka Misra, Vishal Singh