Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers?

Using individual driving behavior (from sensor data) and other information for UBI adopters, we estimate the relationship from being enrolled and monitored in the UBI program and changes in the driving behavior of UBI customers.

• 저널Marketing Science · 38(1) · 21–43
• 토픽Transportation and Mobility Innovations · Automotive Engineering
• DOI10.1287/mksc.2018.1126
• 저자Miremad Soleymanian, Charles B. Weinberg, Ting Zhu