Biform Games

Both noncooperative and cooperative game theory have been applied to business strategy. We propose a hybrid noncooperative-cooperative game model, which we call a biform game. This is designed to formalize the notion of business strategy as making moves to try to shape the competitive environment in a favorable way. (The noncooperative component of a biform game models the strategic moves. The cooperative component models the resulting competitive environment.) We give biform models of various well-known business strategies. We prove general results on when a business strategy, modelled as a biform game, will be efficient.

• 저널Management Science · 53(4) · 537–549
• 토픽Game Theory and Applications · Management Science and Operations Research
• DOI10.1287/mnsc.1060.0591
• 저자Adam Brandenburger, Harborne W. Stuart