Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data

This research studies the product line design problem when consumers are subject to perceptual errors in assessing their intrinsic preferences.

• 저널Marketing Science · 38(4) · 669–689
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2019.1160
• 저자Zibin Xu, Anthony Dukes