Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers

This paper demonstrates implications of adverse selection when conducting competitive customer poaching in markets with heterogeneous and privately known costs to serve.

• 저널Marketing Science · 38(4) · 543–566
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2018.1134
• 저자Przemysław Jeziorski, Elena Krasnokutskaya, Olivia Ceccarini