mksci·2010년 9월 1일·주제 밖
Stock Market Response to Regulatory Reports of Deceptive Advertising
Michael A. Wiles, Shailendra P. Jain, Saurabh Mishra, Charles Lindsey
Marketing Science
1
피인용
0.6
FWCI
0
IS/마케팅/OM 탑저널 피인용
0
IS/마케팅/OM 탑저널 참고문헌
- 주제기업 공시와 투자자 · 금융경제
01Abstract
Whereas a growing body of research has examined the consumer-related implications of deceptive advertising, the stock market consequences stemming from the regulatory exposure of such infractions r...
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Marketing Science
- 토픽Securities Regulation and Market Practices · Marketing
- DOI10.5555/2839459.2839460
- 저자Michael A. Wiles, Shailendra P. Jain, Saurabh Mishra, Charles Lindsey