Competitive Imperfect Price Discrimination and Market Power

This article investigates how firms compete when they have the ability to set a personalized price to those consumers they can profile and a uniform price to those consumers they cannot profile; how this affects the incentives to supply data analytics to firms; and what, if any, policy recommendations can be provided.

• 저널Marketing Science · 39(5) · 996–1015
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2020.1234
• 저자Paul Belleflamme, Wing Man Wynne Lam, Wouter Vergote