The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?

We empirically study the impact of the HOV-incentive launch and termination on green and non‐green product demand in the U.S. automobile industry.

• 저널Marketing Science · 40(1) · 80–100
• 토픽Energy, Environment, and Transportation Policies · Renewable Energy, Sustainability and the Environment
• DOI10.1287/mksc.2020.1239
• 저자Cheng He, O. Cem Ozturk, Chris Gu, Jorge Silva‐Risso