Entry of Platforms into Complementary Hardware Access Product Markets

This paper analyzes the entry of digital platforms such as Google into complementary hardware markets (e.g., internet service provision) using a game-theoretic model.

• 저널Marketing Science · 40(2) · 325–343
• 토픽Digital Platforms and Economics · Strategy and Management
• DOI10.1287/mksc.2020.1249
• 저자Siddhartha Sharma, Amit Mehra