Mining Bilateral Reviews for Online Transaction Prediction: A Relational Topic Modeling Approach

In recent years, more and more platforms where both buyers and sellers can write reviews for each other have emerged. These bilateral reviews are important information sources in the decision-making process of both buyers and sellers. In this study, we develop a comprehensive relational topic modeling approach to analyze bilateral reviews for better online transaction prediction. The prediction results will enable the platform to increase the chance that the buyer and seller reach a transaction by presenting buyers with offerings that are more likely to lead to a transaction. Within the framework of the relational topic model, we embed a topic structure with both shared and corpus-specific topics to better handle text corpora generated from different sources. Our model facilitates the extraction of the appropriate topic structure from different document collections that helps enhance the transaction prediction performance. Comprehensive experiments conducted on real-world data sets collected from sharing economy platforms demonstrate that our new model significantly outperforms other alternatives. The robust results obtained from multiple sets of comparisons demonstrate the value of bilateral reviews if they are processed properly. Our approach can be applied to many platforms where bilateral reviews are available.

• 저널Information Systems Research · 32(2) · 541–560
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• DOI10.1287/isre.2020.0981
• 저자J.X. Chen, Yinghui Yang, Hongyan Liu