mksci·2010년 7월 1일·주제 밖
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
Subramanian Balachander, Bikram Ghosh, Axel Stock
Marketing Science
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피인용
0.0
FWCI
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IS/마케팅/OM 탑저널 피인용
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IS/마케팅/OM 탑저널 참고문헌
- 주제경쟁 가격 책정 · 공급망관리
01Abstract
Price promotions and bundling have been two of the most widely used marketing tools in industry practice. Past literature has assumed that firms respond to price promotions by promoting a product i...
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Marketing Science
- 토픽Business Strategy and Innovation · Strategy and Management
- DOI10.5555/2806756.2806757
- 저자Subramanian Balachander, Bikram Ghosh, Axel Stock