Star-Cursed Lovers: Role of Popularity Information in Online Dating

This paper examines the effect of user’s popularity information on his or her demand in a mobile dating platform.

• 저널Marketing Science · 41(1) · 73–92
• 토픽Evolutionary Psychology and Human Behavior · Experimental and Cognitive Psychology
• DOI10.1287/mksc.2021.1301
• 저자Behnaz Bojd, Hema Yoganarasimhan