Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage

This study shows that retailers are likely to exploit their control over product selections as a negotiation tool.

• 저널Marketing Science · 41(2) · 315–335
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2021.1308
• 저자Sylvia Hristakeva