The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior

We document the “good-on-paper effect,” whereby people make more virtuous decisions on paper than on a digital device (e.g., tablet).

• 저널Marketing Science · 41(5) · 1004–1024
• 토픽Decision-Making and Behavioral Economics · General Decision Sciences
• DOI10.1287/mksc.2021.1347
• 저자Maferima Touré‐Tillery, Lili Wang