Persuasion Contest: Disclosing Own and Rival Information

This paper investigates a contest in information revelation between firms that seek to persuade consumers by disclosing own and rival’s information.

• 저널Marketing Science · 41(4) · 682–709
• 토픽Media Influence and Politics · Sociology and Political Science
• DOI10.1287/mksc.2021.1333
• 저자Ganesh Iyer, Shubhranshu Singh