IS Atlas
ms·2002년 12월 1일

Note on “Guarantees in Auctions: The Auction House as Negotiator and Managerial Decision Maker”

Eric Greenleaf, Jun Ma, Ambar G. Rao, Atanu R. Sinha

Management Science

7
피인용
0.5
FWCI
0
IS/마케팅/OM 탑저널 피인용
1
IS/마케팅/OM 탑저널 참고문헌
01Abstract

In this note, we identify two errors in Greenleaf, Rao, and Sinha's (1993) analysis of negotiation of guarantees in auctions. This note provides a high-level but self-contained summary of the revised results. We find that, in contrast with the earlier claim, guaranteed auctions lead to greater total expected revenue than conventional auctions. The ability to bargain over guarantee values and commissions certainly benefits sellers but may hurt the profits of auction houses. We relate these results to recent events in auction markets.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보