misq·2020년 9월 1일
Platform Signaling for Generating Platform Content
Philipp Hukal, Ola Henfridsson, Maha Shaikh, Geoff J.M. Parker
MIS Quarterly
55
피인용
8.7
FWCI
9
IS/마케팅/OM 탑저널 피인용
0
IS/마케팅/OM 탑저널 참고문헌
- 주제양면 플랫폼 경쟁 · 디지털플랫폼
- 현상
01Abstract
The generation of platform content is essential for platform growth and competition. However, the overwhelming number of platform complementors makes it impossible for platform operators to engage in extensive communication with each complementor about w
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널MIS Quarterly · 44(3) · 1177–1205
- 토픽Digital Platforms and Economics · Strategy and Management
- DOI10.25300/misq/2020/15190/
- 저자Philipp Hukal, Ola Henfridsson, Maha Shaikh, Geoff J.M. Parker