Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games

This paper examines how gender stereotypes affect gender equality by exploring the two-dimensional gender identities in online video games.

• 저널Marketing Science · 42(3) · 551–568
• 토픽Digital Games and Media · Sociology and Political Science
• DOI10.1287/mksc.2022.1393
• 저자Xinlei Chen, Xiaohua Zeng, Cheng Zhang