Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?

Firms can design tariffs with either an overage charge or a loyalty discount (but not both) to sequentially screen consumers who are heterogenous in consumption value distribution and demand frequency.

• 저널Marketing Science · 42(3) · 614–633
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2022.1391
• 저자Liang Guo