pom·2022년 9월 10일·주제 밖
Innovations in retail operations: Thirty years of lessons from <i>Production and Operations Management</i>
Marshall L. Fisher, Ananth Raman
Production and Operations Management
9
피인용
1.3
FWCI
3
IS/마케팅/OM 탑저널 피인용
32
IS/마케팅/OM 탑저널 참고문헌
- 주제운영관리 연구 논평 · 학술논평
- 방법
- 현상
01Abstract
We review papers published in POM during its thirty‐year history that deal with retail operations issues with an empirical approach. The papers span a range of issues, from traditional ones like forecasting and inventory planning, to new technologies, like radio frequency identification (RFID) and e‐commerce, and strategic, like links between retailing and stock market performance.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Production and Operations Management · 31(12) · 4452–4461
- 토픽Consumer Retail Behavior Studies · Marketing
- DOI10.1111/poms.13852
- 저자Marshall L. Fisher, Ananth Raman