Identifying State Dependence in Brand Choice: Evidence from Hurricanes

The paper analyzes stockouts resulting from hurricanes to study whether consumers are persistent in their brand choices.

• 저널Marketing Science · 42(5) · 934–957
• 토픽Insurance and Financial Risk Management · Economics and Econometrics
• DOI10.1287/mksc.2022.1415
• 저자Julia Levine, Stephan Seiler