Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment

This research shows when, why, and how a research bias during the product development process can lead to increased or decreased likelihood of investing in inclusive product design.

• 저널Marketing Science · 43(1) · 73–91
• 토픽Environmental Sustainability in Business · Marketing
• DOI10.1287/mksc.2023.1438
• 저자Jeffrey D. Shulman, Zheyin Gu