The Power of Commitment in Group Search

When a group of people with different preferences conduct a search together, they can benefit from committing to the number of products to search ex ante.

• 저널Marketing Science · 43(1) · 213–228
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2023.1447
• 저자Xinyu Cao, Yuting Zhu