mksci·2024년 5월 30일·주제 밖
Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models
Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, Hema Yoganarasimhan
Marketing Science
10
피인용
4.4
FWCI
1
IS/마케팅/OM 탑저널 피인용
54
IS/마케팅/OM 탑저널 참고문헌
- 주제동적 가격책정 · 공급망관리
01Abstract
We consider the problem of setting the optimal prices and promotions for a large number of products when the firm lacks demand information using adaptive experimentation.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Marketing Science · 43(5) · 1002–1030
- 토픽Consumer Market Behavior and Pricing · Marketing
- DOI10.1287/mksc.2023.0322
- 저자Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, Hema Yoganarasimhan