Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”

An implicit assumption from prior research is made explicit to clarify the conditions for which information that can reduce uncertainty about a purchase can increase the likelihood the purchase is cancelled or returned.

• 저널Marketing Science · 44(1) · 242–242
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2024.1022
• 저자Jeffrey D. Shulman, Marcus Cunha, Julian K. Saint Clair