Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings

This paper shows that movie crowd reviewers provide evaluations that are biased against movies with a stronger female presence relative to professional critics.

• 저널Marketing Science · 45(1) · 63–79
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• DOI10.1287/mksc.2023.0236
• 저자Luis Aguiar