The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading

This paper empirically examines how cheaper access to review platforms affects consumer behavior and firms’ incentives to improve product quality in markets where information is traditionally limited.

• 저널Marketing Science · 45(2) · 386–427
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2023.0482
• 저자Dante Donati