Strategic Capacity Commitment: A Channel Competition Perspective

This paper examines how capacity commitment shapes strategic interactions between asymmetric channels—one centralized and one decentralized—and reveals that a centralized manufacturer’s capacity commitment can mitigate price competition and benefit both channels.

• 저널Marketing Science
• 토픽Merger and Competition Analysis · Economics and Econometrics
• DOI10.1287/mksc.2023.0139
• 저자Shuguang Zhang, Wei Shi Lim, Lucy Gongtao Chen