현상
가격 프로모션
5편 · 2017 2편, 2019 1편, 2021 1편, 2022 1편
- Deep Reinforcement Learning for Sequential Targeting
- The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
- The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba
- Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice
- Pricing with Prescheduled Sales