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가구 내 브랜드 선택

1편 · 2018 1편

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
MKSCI · 2018 · 인용 9 · Hernán A. Bruno, Javier Cebollada, Pradeep K. Chintagunta