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12편 · 2018 2편, 2020 2편, 2021 1편, 2024 1편, 2025 2편
- Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-Commerce Platform
- Enhancing User Experience: Unveiling the Role of the Quality Score Metrics
- Adwords with Unknown Budgets and Beyond
- Competitive Poaching in Search Advertising: Two Randomized Field Experiments
- Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey
- The Effects of Search Advertising on Competitors: An Experiment Before a Merger
- Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach
- Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition
- Advertiser Prominence Effects in Search Advertising
- Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types
- Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response
- Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising