IS Atlas
최신
동향
저자
도구
현상
고객 추천 인센티브
1편 · 2019 1편
Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
JMR
· 2019 · 인용 59 · Rachel Gershon, Cynthia Cryder, Leslie K. John